Studies

From February 2013 to August 2013, the Global Fairness Initiative (GFI), a Washington, DC-based non-governmental organization that works to promote more equitable, sustainable approaches to economic development, partnered with DEKA, an Indonesian survey firm, to explore how women's lives are affected through their work with Tupperware Brands. Using an established set of quantitative and qualitative tools-including focus groups, surveys, and field observations-GFI and DEKA collected and analyzed data on the lives and livelihoods of over 800 Indonesian women in the Tupperware sales force.

The following report outlines the inputs, systems, and practices that define Tupperware and that support the personal and professional transformation of its sales force. Statistical results of the study are accompanied by an analysis of how these findings answer one fundamental question: "How is a woman's life changed as a result of her work with Tupperware?" Qualitative data, including excerpts from personal stories, reveal the extent to which Tupperware's impact goes beyond the social, financial, and professional growth experienced by its saleswomen to affect their families and communities as well.

This study of Tupperware Indonesia's sales force is the second in a set of studies on the"Tupperware Effect," the first of which was conducted in 2012 with 1,600 saleswomen of Tupperware and Fuller Cosmetics in Mexico. The 2012 study "Empowering Women Entrepreneurs: A Study of the Impact of Tupperware Brands in Mexico" serves as the foundation for the statistical and analytical approach used in this latest research.