Summary
Throughout its work, Tupperware Brands has found strong evidence of the empowerment of its sales force. From Brazil to South Africa, women share stories of dramatic changes in their lives: of gaining personal strength and confidence, gaining greater equality in the household, and changing their lives financially. In Germany this process of change has proven true as well: the majority of women surveyed state that Tupperware has changed their lives both personally and professionally.
The woman who joins Tupperware in Germany is an educated woman attracted to the company for its multiple benefits. Overcoming institutional and cultural hurdles because of childcare, she finds in Tupperware a framework for her success. Thanks to the support of the company—which provides her with the backing of a renowned brand, equal opportunities to succeed, a strong culture of recognition, a robust internal communication structure, targeted transfers of knowledge, and a valuable source of income—the Tupperware woman flourishes personally and professionally.
In all three countries studied, Tupperware’s support system allows women to develop and maximize their personal, social and entrepreneurial potential, and to focus existing and newly learned knowledge on building a successful livelihood with Tupperware and a more fulfilling life within their home and wider community.