Studies

This study was developed in response to findings presented in a series of reports produced by the Global Fairness Initiative (GFI) that sought to understand the dynamics and details of the empowerment of women in the Tupperware Brands salesforce in Mexico, Indonesia and Germany. The reports were conducted over four years and included quantitative and qualitative data gathered from nearly 4,000 Tupperware saleswomen through the use of in-person and phone surveys as well as focus groups.

Additional data on Tupperware’s Germany salesforce was also collected separate from the GFI reports by the firm COBUS for a separate study commissioned by Tupperware. The combination of findings from these reports form the basis for this study which seeks to look more closely at the specific condition of empowerment for representatives of migrant communities in Tupperware’s German salesforce. The goal of the study is to determine how Tupperware Brands’ unique direct sales model and empowerment dynamics manifest within the context of a migrant workforce in Germany, and to better understand certain conditions and commonalities of the migrant experience in that country.